Most of the time when a country that’s not Hollywood tries to produce a superhero films, it didn’t fare well. This should be a crippling fear of any filmmaker who are thinking to follow the path. Would it be compared to the gargantuan Marvel and DC? Could they avoid similarities with the Western comics or avoid making a cartoon-ish hero? It’s a hard battle, to be honest.
Last year, Gundala was announced at Indonesian Comic Con. Little was known about the project, just that it’s the first Indonesian superhero films based on 60’s popular local comics that involved a team of Indonesian brilliant cinematic minds. Many are skeptics, me included, but the excitement grew. Nearing the release of the film, a stellar marketing promotions was held: From relaunching the old comics, stellar teaser release at one of the biggest music festivals in town to countless roadshows. Needless to say, the team knows how to handle the marketing promotions. They managed to started a buzz that went viral on social media, could they deliver what they promised?
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